Hermiston Local Trade Area

Market Data Documents

Local Trade Area Highlights

Statistical Area:  Zip Codes- Hermiston, Umatilla, Stanfield, Echo, Irrigon, Boardman, Heppner, Ione, & Lexington.

Definition:  A Local Trade Area (LTA) is where convenience-based retailers (e.g. auto parts stores, grocery stores, quick-service restaurants, and gas stations) will typically draw 70% to 75% of their business.  The Core Market Area (CMA) is the more compact area where 70% of all LTA sales will come from.

Justification:  These statistical areas were originally defined as true representations of shopper travel patterns by Pitney Bowes Business Insights in 2011.  These areas were re-verified in 2016 by The Retail Coach through a Cell Phone Analysis which uses cell phone data to pin point where shoppers at specific retailers have come from.  Based on these 3rd-party verifications of shoppers' travel habits, this data was compiled using zip-code level data to ensure un-corrupted information which aligns with these true trade areas.

Population:  50,415

Key Population Figures


2010 Population

2016 Population

2016 Households

2016 Median Household Income

2016 Average Household Size

2016 Median Age

Hermiston CMA







Hermiston LTA







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