EOTEC Picks Naming Rights Partner

Release Date: 


The Eastern Oregon Trade and Event Center (EOTEC) Board of Directors on Friday selected The Superlative Group Inc. from Cleveland, Ohio as the official naming rights partner for the EOTEC.

The Superlative Group will develop a thorough naming rights strategy that will include a detailed inventory of sponsorable opportunities both inside and outside the facility, include the bundling of the EOTEC and separate naming rights for each facility.  The Superlative Group will also develop a naming rights evaluation for Hermiston high school’s Kennison Field as part of the contract.

“The Superlative Group, with their extensive experience in naming rights, valuations, and sales success, is our ideal choice to partner with the EOTEC board as we move forward in determining the direction of this project,” said EOTEC Board Vice-Chair, Chet Prior.

“There’s no doubt this project is going to be a success,” said Miles Gallagher, President and CEO of the Superlative Group, Inc. “Our team is looking forward to working with The Umatilla County Fair Board, The Farm City Pro Rodeo Board, Umatilla County, the City of Hermiston, the Hermiston School District and other stakeholders to see this plan to fruition.”

Starting in September of this year, the Superlative Group will begin a three-month process working with local stakeholders to develop a thorough naming rights strategy for the EOTEC and Hermiston high school’s Kennison Field that will include:

  • A detailed inventory of sponsorable products and activation options.
  • Identify all benefits, both tangible and intangible, that can be offered in return for sponsorships, agreements, and/or naming rights.

About the Eastern Oregon Trade and Event Center (EOTEC):

The Eastern Oregon Trade and Event Center has completed a schematic design for a multipurpose Events Center located in Hermiston, Oregon. The current project estimate for all desired improvements is $31,521,724. The types of shows and events anticipated to be held at the Eastern Oregon Trade and Event Center can generally be classified as family, sports, convention, trade, conference and entertainment shows.

About the Superlative Group Inc.:

The Superlative Group is a leader in Naming Rights and sponsorship valuation and sales, municipal marketing, corporate consulting, venue marketing, property consulting and capital campaign strategy and execution. Founded in 1994 by industry veteran Myles Gallagher, Superlative has raised over half a billion dollars for its clients, which include some of the most recognizable properties in the World including the St. Louis Cardinals’ Busch Stadium, Cincinnati Reds’ Great American Ballpark, the London 2012 Velodrome and White Water Centre, University of Wisconsin, Xavier University, Florida Atlantic University and University of Central Florida. Headquartered in Cleveland, OH, Superlative’s executive team has almost 100 years of experience in sponsorship, Naming Rights and capital campaign sales. For more information log onto www.superlativegroup.com.

For More Information About EOTEC, Click HERE.

Look at EOTEC 3D Site Drawings HERE.

Look at EOTEC Site Plan Drawings HERE.

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