Local Trade Area Data
Statistical Area: Zip Codes- Hermiston, Umatilla, Stanfield, Echo, Irrigon, Boardman, Heppner, Ione, & Lexington.
Definition: A Local Trade Area (LTA) is where convenience-based retailers (e.g.auto parts stores, grocery stores, quick-service restaurants, and gas stations) will typically draw 70% to 75% of their business. The Core Market Area (CMA) is the more compact area where 70% of all LTA sales will come from.
Justification: These statistical areas were originally defined as true representations of shopper travel patterns by Pitney Bowes Business Insights in 2011 (PDF). These areas were re-verified in 2016 (PDF) by The Retail Coach through a Cell Phone Analysis which uses cell phone data to pin point where shoppers at specific retailers have come from. Based on these 3rd-party verifications of shoppers' travel habits, this data was compiled using zip-code level data to ensure un-corrupted information which aligns with these true trade areas.
Population: 50,415
| Geography | 2010 Population | 2016 Population | 2016 Households | 2016 Median Household Income | 2016 Average Household Size | 2016 Median Age |
|---|---|---|---|---|---|---|
|
Hermiston CMA (PDF) |
36,742 | 38,511 | 12,727 | $48,942 | 2.87 | 33.8 |
|
Hermiston LTA (PDF) |
47,882 | 50,415 | 16,844 | $49,559 | 2.87 | 34.5 |
